Fresh produce is the key to best food. This is key to every foodie, chef, and gastronomist. This is essentially what lead us to the Kitchen Treasures Fish Masala Film. The client was very clear that his product should and will always stand synonymous to quality and purity. It is their immense passion for delivering quality that we all banged our heads to come out with this film. The idea was to engage every fish lover throughout the film wondering where you would land. We didn’t want to follow the suit of regular Masala Commercials Though we were all convinced that we need to feature different modes of fishing and also variety of sea food in Kerala, initially we were prepared to shoot just for two days. But on the day of shoot, our Music director, Anil Johnson, had finally arrived at a route that turned things around. The moment we heard the track we were all kicked and that was enough adrenaline to pump us up to shoot the film for another four days or so. The tough part was travelling from one end to the other of the state, hunting for locations, researching the modes of fishing and also finding people who actually knew to use some of the equipments. We sailed into the fishing grounds in the sea with fishermen on their boats, we met people at tribal settlements, jumped into ponds, and sometimes lifted heaviest of fishes in both hands whilst riding pillion on a Bullet.